Head of Planning @Edelman (H/F)

Head of Planning @Edelman (H/F)

Edelman
Publiée le
2 février 2022
Ville
Paris, France
Domaine
Type de poste
CDI  

Description du poste :

We are looking for our client, Edelman, a Head of Planning (H/F).

Our client

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. 

6,000 people in more than 60 offices deliver communications strategies that give their clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Their honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work

Since our founding in 1952 by Dan Edelman, they have remained an independent, family-run company. 

Missions

The Head of Planning is in charge of supporting brands and institutions in their positioning and communication in order to develop and protect the trust capital of their customers by integrating all of the Edelman’s expertises.

More specifically, he/she is responsible to :

  • Brainstorm new and creative growth strategies for clients 
  • Manage a portfolio of accounts and ensure overall performance of client campaigns
  • Brief and collaborates with Creative Directors and their teams.
  • Play a lead role in the business development process and gains the confidence of the
  • prospect, thereby contributing positively to Edelman's financial objectives.
  • Analyse markets and identify opportunities for improvement/innovation.
  • Lead/consult the analysis of the 5 Cs: Culture, Consumer, Competitive, Corporate and
  • Communication.
  • Is an active partner to New Business team and Account leads, developing prospecting and pitch materials.
  • manages a team of 2 strategic planners

Profile

- Experience in planning, insights and analysis across different practices/sectors and multiple brand categories

- Experience in an integrated marketing, advertising, digital or PR agency environment 

#hardskills

- Ability to transform global concepts into communication systems

- Knowledge of agency planning models and capabilities

- Strong understanding of brand strategy and brand equity measurement

- Ability to consult on primary research and lead secondary research (based on primary research skills - design and execution of ethnographies, focus groups, brand workshops and data analysis)

- Strong presentation skills, able to articulate intelligent and sometimes complex solutions in a simple and clear manner to a range of internal and external audiences

- Ability to develop strong narratives to provide insights and strategy to gain customer buy-in

- Have played a key role in the successful execution of a new brand, the advancement of a challenger brand or the reinvention of a brand to enable it to perform again, and ability to articulate the results of these efforts

- English fluent

#Softskills

Relentless pursuit of excellence
• Serves as a positive role model; supports and respects colleagues, clients and partners;
focuses on self-improvement and ensures work is based on strategic insights
• Effectively and consistently manages strengths and weaknesses of self and others; enables
self and others to bring the best of their skills and talents to work; is consistently
ambitious in setting and achieving goals
• Always takes all feedback as a constructive learning opportunity and acts upon it; enables
others to thrive as part of agency life and adapts to others styles to do so; ensures
excellence is repeated by rigorously identifying and socializing key learnings for all
colleagues

Freedom to be constantly curious
• Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces
diverse trends, skills, specialties and viewpoints
• Delivers substantial change for clients and the communities in which we operate; ensures
new insights from self and others fuel innovation in agency approach and client work; uses
diversity of perspective to elevate client counsel, the agency and own career
• Effectively implements change for clients and agency in a way that demonstrates powerful
and unique thinking; uses thoughtful, strategic insights and knowledge to balance risktaking for clients and the agency; holds others accountable for open-mindedness and
embracing diverse viewpoints


Courage to do the right thing

• Ensures work and relationships are founded on open and honest communications; listens
and asks the right questions during day-to-day work; upholds creative, ethical and legal
standards
• Ensures that client counsel and agency action is always purposeful and challenging;
prioritizes the interests of the wider agency; holds subordinates, peers and superiors
accountable for demonstrating integrity and ethical behavior

Autres

Contract : CDI

Based to Paris 

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